1. Authenticity
The consumer wants to believe that the people they are seeing are real… what they’re doing and how they’re acting is real.
At Getty Images, we've seen this trend play out with a change in the type of imagery we've been selling over the past five years. Our most popular 2007 baby versus 2012 baby shows the latter is clearly more candid. It’s not the perfect moment, but it is a real moment. And our 2007 woman versus 2012 woman shows quite a change, not just in her look, but in her attitude.
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