Television stations are making less money from broadcast advertising, but are working to make up the difference by delivering news through new technology such as online and mobile devices.
"In the '90s, I was a broadcaster. I don't consider myself a broadcaster anymore," said Perry Kidder, president and general manager of WFRV, Channel 5, in Green Bay. "We are local content creators."
Average television advertising rates have been down 20 to 30 percent, and can be negotiated lower based on circumstances. They are beginning to increase again as the economy shows early signs of recovery.
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