A survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year. The Datran Media survey asked respondents to identify the digital channels that "performed the strongest for your company in 2009."
E-mail got the most mentions (cited by 39 percent), followed by search (24 percent), offline (9 percent), affiliate marketing (9 percent), display (7 percent), direct mail (6 percent), social media (5 percent) and mobile (1 percent).
67 percent of respondents said they'll be "leveraging online video this year." As for social media, opinion was mixed on the question of whether it will "generate quantifiable results in 2010."
Read more at Media Post.
