A third of adult U.S. Internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer. That proportion is expected to grow to 39% next year as watching TV online increasingly becomes a mainstream activity. That growth has been steady over the last few years, with a quarter of Internet users watching TV online in 2008 and nearly 30% in 2009.
Hulu ranked second only to YouTube in overall streams viewed in April, according to comScore, and among the top 10 Web video properties with an audience of 38.7 million monthly unique visitors. The increase in Internet-enabled TV sets and other viewing devices such as tablet computers should also boost the trend.
Read more here.
