TV stations' ad growth will rocket up double-digit increases this year. Radio stations will also point upwards, but less than half the rate of TV. SNL Kagan says TV stations will climb 14.3% in 2010 to $19.8 billion -- rising from $17.3 billion in 2009, the lowest TV ad revenue total in 15 years. Radio will also make gains -- some 6.4% to $17.1 billion.
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