Readers of The Times website, the online presence of one the UK's oldest and most well respected papers goes behind a paywall today. Long gone is free-browsing of The Times articles, with access now restricted to those willing to pay a premium.
There will be multiple ways of paying for the content on The Times. Readers will be asked to pay £1 for the first 30 days of access to the site, and then £2 a week from there on in. You'll also be able to pick up a 24 hour pass for £1 a pop.
Rupert Murdoch, owner of The Times umbrella company News International, believes that the higher quality of reportage on the site will retain enough users to become far more profitable than their current model.
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