At least two related trends have contributed to the growing popularity of placements: the move of videos from television to the Internet and the attempt by record labels to make videos a revenue source and not just a marketing tool for selling CDs. According to a report released last week by PQ Media, a research firm, the money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to $3.6 billion. Revenue from product placement in music videos totaled $15 million to $20 million last year, more than double the amount in 2000, and he expected that to grow again this year.
Read more at the New York Times.
