The Magazine Publishers of America is being renamed MPA — the Association of Magazine Media (dash and all). The dispatching of “publishers” from the name is meant to signal how readers can engage with magazines beyond the printed page through nontraditional means like Web sites, mobile devices, tablets, events, social media, books, retail presences and even branded merchandise.
According to PricewaterhouseCoopers, magazine ad spending, which reached $14.4 billion in 2007, fell to $13.3 billion in 2008 and $10.5 billion last year. The declines are expected to continue, PricewaterhouseCoopers estimated, to $9.8 billion this year and $9.5 billion in 2011. That cumulative decline from 2007 to 2011 would be 34 percent.
Read more at the New York Times.
