As the mobile phone has morphed from a voice device to a multi-channel device to an internet-accessing mini-computer, a large market of mobile software applications, or “apps,” has arisen.
35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them. Of the 82% of adults today who are cell phone users, 43% have software applications or “apps” on their phones. When taken as a portion of the entire U.S. adult population, that equates to 35% who have cell phones with apps.
Yet having apps and using apps are not synonymous. Of those who have apps on their phones, only about two-thirds of this group (68%) actually use that software. Overall, that means that 24% of U.S. adults are active apps users. Older adult cell phone users in particular do not use the apps that are on their phones, and one in ten adults with a cell phone (11%) are not even sure if their phone is equipped with apps.
When compared with other cell phone using adults, and the entire U.S. adult population, the apps user population skews male, and is much younger, more affluent, and more educated than other adults. Overall, the apps-using population also skews slightly Hispanic when compared with other adult cell phone users.
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