Amazon quietly launched a new feature for its Kindle e-books — the ability to lend them to others for a two-week period. The move mimics functionality already available on Barnes and Nobles’ competing Nook e-reader, but comes with a serious caveat — namely the publisher of the book has to allow it. Like with the Nook, a Kindle user can lend a book they have bought to another Kindle user for two weeks. During that time, the owner can’t read the book.
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