A recent study published by SocialMediaInfluence.com shows that 59 of the Fortune 100 companies have at least one employee who works full time in social media. It adds that job postings directly related to social media have soared 600% in the last five years.
Working with the job site Indeed.com. the Social Media Influence report researched online job listings. It found more than 21,000 postings related to social media. In 2005, that number was in the low thousands.
Curtis Hougland, founder of the New York-based marketing and social media firm Attention, warns that just as social media hiring has picked up, the pool of qualified talent has failed to keep pace and the resulting imbalance of supply and demand is a sign of hiring inflation.
Hougland says that demand for social media skills in the corporate world has outstripped the supply of candidates with training in communications and the analytical skills to track the effectiveness of a media campaign. He says this void has been filled by a burgeoning workforce of self-proclaimed social media experts, some of whom are qualified, but many are not.
Remember the dot-com boom-and-bust? After the bubble burst, Internet companies were left with an oversupply of programmers, which had been the hot job of the day. But you rarely hear about programmers going hungry.
http://www.consumeraffairs.com/news04/2010/12/the-social-media-sector-is-booming-especially-for-new-jobs.html
