The music industry had a wild ride in 2010. Companies came and went, layoffs hit every sector. This year, 2011, should be no different.
1. A Major Label Shakeup
Despite all the talk about the major label system collapsing at any moment, it doesn't seem likely. However, 2011 may finally see a restructuring of assets and brands.
2. Indie Label Opportunity Grows
All music companies will be focused on streamlining their efforts in 2011.
3. Streaming Services Reach Critical Mass
In 2011, someone will become the Apple of streaming -- perhaps Apple itself.
4. Free Continues Moving Upwards
The majors and superstars have relaxed their policies on free (especially when paired with data capture) and that trend will continue. This will happen in parallel with efforts to find techniques to convert free to paying -- a critical element to make this model work.
5. The Essential Toolkit Solidifies
Digital marketers have an almost endless supply of new technology and techniques to try. In 2011 we will see this continue as it becomes more clear which technologies and techniques provide real value.
6. The Net Neutrality Debate Continues
The positions and arguments haven't changed much, but the Net neutrality discussion (particularly at the government level) has accelerated.
In many ways 2011 won't look much different than 2010. The music industry is still suffering from steep declines. The key words moving forward are innovation and experimentation; most people have accepted the fact that we cannot force consumers to behave as they did in the past.
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