Twitter will see its revenues triple this year, according to a new report from research firm eMarketer. Twitter will earn $150 million in 2011, more than three times the $45 million it earned in 2010, according to the firm’s estimates. In 2012, Twitter’s revenue could reach $250 million, eMarketer said.
Debra Aho Williamson, eMarketer principal analyst predicts that Twitter’s revenue growth will be driven by its Promoted Tweets and Promoted Trends products, which allow advertisers to pay for prominent placement on the service. She also said that Twitter would launch a self-service ad system like the one Facebook has deployed with much success.
In a sign of the diverging fortunes of Twitter and MySpace, the micro-blogging service will pass the troubled social networking pioneer in revenues by 2012, eMarketer predicts.
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