Rupert Murdoch on Wednesday pushed the send button on The Daily, a news application designed for the iPad that he hopes will position his News Corporation front and center in the digital newsstand of the future.
The Daily will be a first of its kind for tablet computers: a general interest publication that will refresh every morning and will bill customers’ credit cards each week for 99 cents or each year for $40.
It is an opportunity to try to reinvent the business model for news publishing.
With roughly 15 million iPads already sold, the pool of potential customers is not yet large enough to yield the kinds of returns that the News Corporation would need to quickly recoup its initial investment in The Daily — roughly $30 million.
Mr. Murdoch had initially planned to call it The Daily Planet, after the fictional newspaper that employed Clark Kent in the Superman comics. But DC Comics would not agree to grant the rights to use the name, said the person with knowledge of the project’s development, and the News Corporation settled for The Daily instead.
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