Television stations are slowly growing their online/digital advertising businesses. Total digital advertising sales -- display and digital video -- amounted to $1.4 billion in 2010, a 14% gain over 2009. And another 17% increase is expected this year, according to a new Borrell Associates report commissioned by the TVB.
While online ad business is improving, it still remains a small piece of a broadcast TV stations' overall business. Online revenue is now 6% of TV stations' total advertising pie, up from 3.5% in 2007.
The survey estimates more rapid online advertising growth for TV stations in later years -- 33% in 2012 and 25% in 2013. TV stations are anticipating that mobile advertising sales will make for faster growth.
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