Seven months ago when (Rupert Murdoch) launched The Daily, the first (and still only) "iPad newspaper" (it) was a $30 million bet on both the tablet as a medium and the public's willingness to pay for news.
Today The Daily has 120,000 active weekly readers, 80,000 of whom are actually paying for the app, according to Publisher Greg Clayman. The bigger number includes 40,000 non-paying readers on a two-week introductory trial period. But The Daily still has a long way to go before it proves anything about paid media or the tablet. While its subscriber rolls remain well short of the 500,000 paying readers that Mr. Murdoch said would make it a viable business. The Daily's numbers put it in the ballpark with some established print brands' digital editions.
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