Facebook is closing in on being a mass medium -- just like TV, according to a study by Frank N. Magid Associates Generational Strategies. More consumers use Facebook during work-day hours, 9 p.m. to 5 p.m,. than watch TV. The survey says only baby boomers are the exception, where 35% report they watching TV versus 26% who say they are using Facebook. Things are different in prime time where TV still dominates.
http://www.mediapost.com/publications/article/161078/facebook-is-serious-tv-rival.html
