One of the reasons online video is the fastest growing ad segment is because nearly half of all Americans are watching some form of streaming, according to Nielsen’s Cross-Platform report. But online video is still a long way off from attracting half of marketers’ advertising dollars.
TV is still king: For all the excitement over online video, the TV set is still the thing. But interactivity has surely helped, rather than hurt, TV viewing—quite the opposite of the cannibalization that newspapers have seen from digital.
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