Amazon subsidiary A9.com has just launched a new augmented reality iPhone app—Flow Powered by Amazon. Flow uses augmented reality to help users explore and discover tens of millions of products in a real world setting... to give shoppers interactive product information about these items in the real world. You can point the app toward a book, video game, CD, DVD or other product with a UPC barcode. When the app recognized the product, it will display the Amazon.com product information, including the option to play multimedia content and read customer reviews.
For some products, you’ll be able to see trailers and other media previews in the app. Flow will also save all of the history of the items scanned.
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