According to new research from Nielsen/McKinsey's NM Incite, the top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen. In the U.S., NM Incite found that nearly 60% of social media users visit social networks to receive coupons or promotions, with 23% saying they do this on a weekly basis. At 45%, North American consumers showed the strongest interest in using social media for deals, followed by consumers in Asia-Pacific regions -- 34% -- and Latin America -- 33%.
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