Wednesday, December 14

Newspapers' Digital Audience Skews Younger, More Affluent

People who read newspapers’ digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey by Pulse Research. Pulse found that the average age of digital newspaper readers is 44, compared to an average age of 51 for print readers, with disproportionate representation for young adults in digital readership.

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