Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all the rage among consumers, people still not renting movies to play on them. According to new research from The NPD Group, only 5% of the 134 million consumers who own devices capable of playing rented, streamed movies (iVOD) have used them for those purposes. Even when it comes to devices whose sole purpose is streaming entertainment, only 14% have used them to rent movies. Netflix, which is the leader of streaming movies, was not included because NPD classifies it as a subscription streaming service, rather than iVOD.
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