The Pulse App Goes Local

With 13 million users, Pulse is the most popular news app. Its creators aim to stay No. 1 with a push into local and international content. Just as it does with articles from major publications, Pulse will display each local news story or deal as a colorful tile, and arrange them in horizontal rows for easy navigating. Pulse says the local news sites that participate will benefit from the extra traffic and exposure to millions of new users. “It’s definitely a way we see of growing and expanding our audience,” says Chris Appelgren, marketing lead at Bold Italic, whose San Francisco-focused stories attract 85,000 unique visitors a month. Read more here