For most people the servant has become the master. Not long ago only doctors were on call all the time. Now everybody is. Bosses think nothing of invading their employees’ free time. Work invades the home far more than domestic chores invade the office. Otherwise-sane people check their smartphones obsessively, even during pre-dinner drinks, and send e-mails first thing in the morning and last thing at night.
This is partly because smartphones are addictive: when Martin Lindstrom, a branding guru, tried to identify the ten sounds that affect people most powerfully, he found that a vibrating phone came third, after the Intel chime and a giggling baby.
Hyperconnectivity exaggerates some of the most destabilising trends in the modern workplace: the decline of certainty (as organisations abandon bureaucracy in favour of adhocracy), the rise of global supply chains and the general cult of flexibility.
Ms Perlow’s advice should be taken seriously. The problem of hyperconnectivity will only get worse, as smartphones become smarter and young digital natives take over the workforce. The faster smartphones become and the more alluring the apps that are devised for them, the stronger the addiction will grow.
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