Despite the growth of the Internet, total Internet viewing
represents 1.5% of all TV-video viewing, with traditional TV having a
virtual near monopoly -- 91% watching TV live, and 7% being
time-shifted, per Steve Lanzano, president/CEO of TVB Local Marketing
Solutions.
In a recently released TVB study with
Knowledge Networks, research also notes that TV usage has grown 8% in
two years. TV is still dominant when it comes to the advertising medium
most influential in making a purchase decision for those
18 + -- at 37.2%. Next comes newspapers at 10.6%, then Internet at
5.6%.
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