Today, the social web is the new public square. Anyone is able to produce and publish information at the click of a button. There are 150,000 new URLs registered every day. On Facebook, people produce billions of pieces of content daily, 300 million of them are photos. WordPress.com users create roughly 500,000 new blog posts every day. On Tumblr, there have been more than 22 trillion total posts published. And this kind of production is still growing.
Journalists should no longer think of themselves as “newspaper
reporters” or a journalist of any specific medium. Instead they should
consider themselves multimedia producers equipped to tell a story on
multiple platforms. They should also have knowledge of how stories are
being consumed. More than anything, a truly “integrated newsroom” will have journalists who build tools that enable them to do reporting at scale and innovate the storytelling process.
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