Radio remains by far the main way US consumers discover music, despite the likes of YouTube and other rival options, according to research by Nielsen. Its Nielsen Music 360 Report of 3,000 online consumer surveys found 48% of those questioned discover music most often through radio stations, compared to 10% from friends and relatives and 7% from YouTube. However, when it comes to listening to music YouTube rules among teenagers with 64% saying they use it to hear music compared to 56% listening to music on the radio, 53% through iTunes and 50% to music on CD.
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