Next time you’re looking up at a billboard, there’s a chance it may be looking back down at you. Immersive Labs has developed software for digital billboards that can measure the age range, gender, and attention-level of a passerby and quantify the effectiveness of an outdoor marketing campaign. Beyond just bringing metrics to outdoor advertisements, facial detection technology can tailor ads to people based on their features.
Vending machines have been making a high-tech resurgence, selling everything from iPods to high-end cupcakes – some now include cameras that are analyzing your face. Facial detection technology can enable a machine to present a customer with items they would typically purchase based on their physical characteristics.
With today’s Internet-connected TVs and attached devices, companies have a chance to peek into the living room to see who’s around. Microsoft Kinect, the popular motion-sensing gaming device, has advanced abilities to identify its users and has built an entire advertising platform around “audience engagement” – being able to tell who is in the room, how old they are and whether they are paying attention to what is on the screen.
Today, these types of sensors may be part of the television when you purchase it already; in the last year alone, Sony, Samsung, Lenovo, and Toshiba have each introduced “Smart TVs” with facial recognition technology built in.
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