Flipboard, an app that displays content from Facebook (FB), Twitter, magazines, and newspapers on an elegant interface... faces competition from other newsreading apps, including Google Currents, Yahoo!’s (YHOO) Livestand, and Pulse, which has 15 million users and generates revenue by selling both advertising and digital subscriptions. To set itself apart from the crowded field, Flipboard boasts that more than 1.4 million people use its app daily, and that its users typically read its content for 86 minutes a month on their iPads and smartphones. The company also says advertisers are getting about 3 percent of users to click on their ads. By comparison, Facebook’s click-through rate is just 0.06 percent, according to a May report by Marin Software, an online advertising company.
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