Reddit, a vast social site that is a staple of digital life for the young and connected, but less well known among grown-ups, was founded by two fresh graduates of the University of Virginia in 2005, has just 20 employees, but serves up more than three billion page views a month.
With its basic graphics, endless links and discussions, Reddit can seem like peering into a bowl of spaghetti, but it has surpassed better-known aggregating sites like Digg to become a force on the Web. Occasionally, as in the instance of the Colorado shootings, it takes control of a news story early. Built on open-source software and guided by the ethos of its community, estimated by Quantcast to be 20 million users a month, it is a classic Web start-up in which opportunity seems mixed with barely controlled anarchy.
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