Branded content (is) a strategy that lends itself perfectly to social media. In early August, for example, General Mills teamed up with AOL to launch its new site Live Better America. Lifestyle articles from AOL’s Huffington Post and recipes from General Mills pepper the sponsored site, which aims to create conversations about healthy living. Readers engage and spread the word through social media: tweeting, pinning and discussing things they’ve seen there. And who is most often featured somewhere in the conversation? Why, General Mills, of course. This is an example in which branded marketing has made a perfect transition into social media marketing.
If you’re thinking about diving into the creative world of branded content and social media, it might be a good idea to keep these pointers in mind:
Develop a voice. You don’t mess around with your logo, so be focused in creating a pitch-perfect social media presence.
Embrace the nuances. Consumers are smart, so branded content should be subtle.
Be seen at all the right parties. Where your content is published matters. Be sure to research the sites and outlets your customers frequent and respect.
Get it out there. This is where social media is your best friend. Get a real distribution plan for your branded content and execute it well — in some cases, you may even want to consider using a content distribution platform.
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