“I’ve been tweeting like crazy, and my business still isn’t booming!” Heard that before? It’s a common mistake made by many small to medium-sized businesses – you tweet every hour and update Facebook every 10 minutes; you’re on LinkedIn, Foursquare, Pinterest AND Quora. All this social media is bound to yield results, right? Wrong.
Social media is just part of the marketing equation. All three panelists agree that a business’s social media efforts must be meaningful and purposeful, or else they can become a useless and time-draining exercise.
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