Local television advertising continues to climb -- now up over 30% for the third quarter over the same period a year ago. The TVB, the TV marketing group, says a booming automotive category -- up 74.1% over a year ago and big political advertising -- help lead the charge for stations, pulling in some $4.1 billion during the period, per data from Kantar Media.
Overall, broadcast television improved 12.5% during the period to $9.9 billion.
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