To the extent that news needs to produce profits, the demand ultimately will shape the supply... The choice is not between giving people what they want or what they need. The challenge is to induce people to want what they need.
The answer is not to figure out how to transport 20th century news presentation into 21st century delivery mechanisms but rather to create a new rhetoric of news that can get through to the changed and changing news audience.
Jack Fuller, author of What is happening to News
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