Earlier this week, New York Times Social Media Editor Jennifer Preston tweeted that she would be returning to reporting full-time. The move is part of the Times’ efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be — and is already — a shared responsibility.
Hiring a social media editor is an important first step for newsrooms, Preston said. But she sees the social media editor as more of a temporary role than a permanent one. It becomes less necessary, she said, once more people in the newsroom start regularly using social media.
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