The Pew Project for Excellence in Journalism will issue its annual State of the Media report on Monday, and you will be unsurprised to learn that journalism remains in broad retreat.
News is still on the march: for the first time ever, more people consumed their news on the Web than with newspapers. That’s great if you’re building an app, but not so great if you’re one of the legacy media companies struggling for relevance. In terms of audience, television networks slipped 3.4 percent, newspapers were down 5 percent, radio fell 6 percent and magazines were down almost 9 percent.
Amid all that creative destruction, there was a one large traditional news organization that added audience, reporters and revenue. That unlikely juggernaut was NPR. According to the State of the Media report, NPR’s overall audience grew 3 percent in 2010, to 27.2 million weekly listeners, up 58 percent overall since 2000. In the last year, its Web site, npr.org, drew an average of 15.7 million unique monthly visitors, up more than five million visitors.
Read more at the New York Times
