The modest recovery in ad spending over the course of 2010 did not benefit newspapers, which suffered yet another round of ad revenue declines in the fourth quarter of last year, according to the Newspaper Association of America.
Looking at the full year, total print ad revenues fell 8.2% from $24.8 billion in 2009 to $22.8 billion in 2010. This works out to a decline of 51.9% from $47.4 billion in 2005; meaning that newspapers lost over half their print revenues in just five years.
Online advertising is the sole beacon of hope for an increasingly desperate industry, but it still remains a relatively small part of the overall business.
Read more at Media Post
