Nearly one-third of urban media consumers watch TV on non-traditional platforms -- well over the average for the U.S.Larchmont, NY-based media researcher Horowitz Associates says 31% of city consumers watch TV content on computer/laptops, mobile devices or tablets, or streamed from the Internet to the TV through so-called "over the top" devices, such as Apple TV, Xbox or blu-ray DVD players.
Looking specifically at individual multicultural urban consumers, the new study says 41% of Asians watch TV content on alternative platforms at least weekly; 37% for Latinos; and 36% for blacks. This is versus 25% for whites. Just observing one alternative device -- computers/laptops -- 35% of Asians report watching TV on them weekly, compared to 22% for Latinos; 17%, blacks; and 15% for whites. Weekly mobile TV viewing is highest among blacks and Latino consumers -- 14% -- compared to whites, at 7%, and Asians, at 5%.
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