The economy is faltering and consumers are scared, but you wouldn’t know it by watching television, where advertisers are still pouring in money. Last week, companies like Viacom, CBS and Time Warner reported windfalls in television revenue, much of it from growing ad spending.
Other corners of the media industry — like publishing — may have fewer reasons to be confident about their prospects. The Washington Post on Friday said that print advertising revenues had slid by 12 percent in the second quarter, while revenue from display ads on its Web sites slid by 16 percent. The New York Times had a 6.4 percent decline in print advertising revenues at its properties in the quarter, but a 2.6 percent increase in online advertising.
Broadly speaking, forecasters have been anticipating a slight pullback in ad spending growth this year.
Read more at the New York Times
