According to a Pew Internet Project report reveals that 92% of adults who go online use email, with 61% using it on an average day. These numbers that put search and email at the top online activities by U.S. adults make search engine marketing increasingly important. Search remains most popular among young adult Internet users ages 18 to 29.
Experts believe the proliferation of smartphones continues to keep this medium at the top of the list. Companies such as Buckaroo continue to build new features into email platforms that pull in other media, such as search and social.
Read more at Media Post
