In her book Alone Together, sociologist Sherry Turkle observes that our personas on social networks are already fake—they’re not so much who we are as idealized projections of who we want to be. “It’s like being in a play,” as the subject of one of her studies explains. “You make a character.”
Doing this is hard work, Turkle writes, because we have difficulty squaring the actual details of our lives with the images we want to project. But computers are free of the ego and pretense that cloud the process for us. Once they get the basics right, social bots could prove to be more authentically fake than we are.
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