Ad spending is expected to see single-digital growth next year. However, two firms--Publicis Groupe's ZenithOptimedia and WPP's Group M--are now getting more conservative in their predictions about the business in 2012.
The latest forecast by ZenithOptimedia shows that global ad spending in major media will grow 4.7% to $486 billion in 2012, 5.2% in 2013 and 5.8% in 2014. That's a dip from what it said in October.
Separately, Group M says it expects a 6.4% increase in global ad spending in 2012, which is down from a July report forecasting a 6.8% increase. Its new report predicts that 2011 will show a 5% increase in spending over 2010, to $490 billion.
One of the most striking statistics in ZenithOptimedia's report was this one: over the next three years, nearly half (48%) of all the world's growth in ad expenditure will come from just ten emerging markets.
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