As part of a major redesign, Twitter is launching a new “discover” section — a personalized stream of news stories and other information “based on your current location, what you follow and what’s happening in the world.”
In other words, it’s acting like a news service. Raw information meets (automated) editorial judgment, and out comes a digital front page of headlines, photos, videos or hashtags it thinks a user will be interested in.
Twitter took some baby steps this way by featuring related top stories in search results. But this is a big leap, and has positive implications for news publishers hoping to reach audiences through Twitter.
While some news organizations embrace the intangible benefits of engagement and interactivity, most are on Twitter primarily to drive traffic to their stories. The discover section promises to do that more effectively, as people who might have missed the specific tweets in their stream about a news story will still see it showcased in the discover section.
Journalists love Storify, for good reason, to tell a story using tweets and other social media. But sometimes you just want to embed one or two tweets in a story, and the new Twitter (finally) supports that.
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