There has been no relief for the newspaper business in the second half of this year, judging by the latest figures from the Newspaper Association of America, which have total ad revenues declining 8.9% from $6.1 billion in the third quarter of 2010 to $5.56 billion in the third quarter of 2011. The overall percentage decline in the third quarter was actually larger than in the two previous quarters, dashing hopes that the rate of decline might at least be slowing. This marks the 21st straight quarter of consecutive year-over-year ad revenue declines for the newspaper business.
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