HD Radio Awareness Declines

HD radio is making plenty of progress -- in the wrong direction. That’s according to a new study from research outfit Mark Kassof & Co., which surveyed 670 radio listeners ages 18-64 by phone to determine their state of knowledge about this variety of digital radio. A medium once (and occasionally still) hailed as the future of terrestrial broadcast radio. According to Kassof, awareness of HD radio actually declined over the last few years. 67% of those surveyed said they had “heard of” HD radio in 2008, the proportion has declined to 54% today. Read more here