Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B

Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States -- at 17% -- are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting. Germany had the biggest increase in smartphone owners using their device for daily Internet access, jumping from 39% to 49%. Japan had the highest percentage accessing the Internet daily on their smartphone, at 88%. A little more than two-thirds of smartphone users in the U.S. -- and more than half of smartphone users in the UK -- access the mobile Internet daily. Read more here