Print, Radio Revs Braced For 2012 Declines

2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty. Total U.S. radio advertising revenues will decrease 0.8% in 2012, according to MagnaGlobal, which also predicts declines of 5.2% for magazines and 6% for newspapers. MagnaGlobal sees Internet media jumping 10.9%, due mostly to continued increases in paid search, online video, and burgeoning mobile advertising. Broadcast TV will grow 8.5% in 2012, largely on the strength of the Olympics and political ads. Outdoor media will experience more modest but sustained growth, with a 4% increase in 2012. Read more here