YouTube Users Watch 4 Billion Videos a Day, But Don’t Stick Around Long

YouTube streams 4 billion online videos each day, more than one for every other person on Earth and a 25% jump over eight months ago. The number of uploads on the platform is also staggering: about 60 hours of video is now added to the site every minute, compared to 48 hours a minute in May. As outlined in a New Yorker article last week, despite impressive stats such as the 4 billion figure, the average YouTuber spends 15 minutes each day viewing videos on the site, but the average American spends four or five hours watching TV every day. “If YouTube could get people to stay on the site longer, it could sell more advertising, and raise the rates it charges advertisers for each thousand views,” the article states, adding that U.S. advertisers still spend about $60 billion a year on TV commercials compared to only $3 billion for online video. Read more here