Read more at Associated Press.
This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.
Friday, July 9
China: Social Media Threat
The Age Of Bookless Libraries
The periodical shelves at Stanford University’s Engineering Library are nearly bare. Library chief Helen Josephine says that in the past five years, most engineering periodicals have been moved online, making their print versions pretty obsolete — and books aren't doing much better.
The new library is set to open in August with 10,000 engineering books on the shelves — a decrease of more than 85 percent from the old library. Stanford library director Michael Keller says the librarians determined which books to keep on the shelf by looking at how frequently a book was checked out. They found that the vast majority of the collection hadn't been taken off the shelf in five years. Keller expects that, eventually, there won't be any books on the shelves at all.
3-D TV off to Slow Start
Read more at Media Post.
Twitter, Facebook Lack Mobile Influence
Read more at Media Post.
Thursday, July 8
NPR is now NPR
Read more at the Washington Post.
Wednesday, July 7
Video Game Age Restrictions
The Campaign for a Commercial-Free Childhood, has claimed that "Grand Theft Auto 3 portrays the brutal murder of women, minorities, the elderly, and police officers."
Video games can contribute to "physical and mental-health problems," the American Academy of Pediatrics has warned.
The U.S. Supreme Court has ruled that older minors do enjoy First Amendment rights of their own. In general, the justices ruled in a 1975 case, speech "cannot be suppressed solely to protect the young from ideas or images that a legislative body thinks unsuitable. In most circumstances, the values protected by the First Amendment are no less applicable when government seeks to control the flow of information to minors."
Free speech advocates--the Electronic Frontier Foundation, the Center for Democracy and Technology, and Szoka's group--have assailed expanding the scope of existing federal regulations that cover minors younger than 13 who use the Internet.
Gamers release personal information when registering their accounts. In addition, behavior is tracked as they play games.
Read more here.
Postal Rate Hike For Mags
Read more at Media Post.
Product Placement in Music Videos
Read more at the New York Times.
Monday, July 5
Video Games Sap Attention
In addition to surveying the elementary school kids, the researchers asked 210 college students about their TV and video-game use and how they felt it affected their attention. The students who logged more than two hours of TV and video games a day were about twice as likely to have attention problems, the researchers found.
Read more from CNN.
Yahoo: Searches Steer Coverage
Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.
The news staff will then use that search data to create articles that — if the process works as intended — will allow them to focus more precisely on readers.
Yahoo paid more than $100 million this year for Associated Content, which pays writers small sums to write articles based on queries like “How do I tile a floor?” or “How do I make French toast?”
This niche approach to the news, filling in gaps in the coverage where other media outlets are not providing content, is the best way Mr. Pitaro feels The Upshot (at news.yahoo.com/upshot) can gain traction in a crowded media landscape.
“If you’re a news start-up, focusing on breadth would be the wrong way to go,” he said. “What we’re seeing is the market getting increasingly fragmented. And because of that you can survive by owning a niche category.”
“There’s a middle ground here in which publishers and news organizations can learn a lot about their audiences and what they want in real time and take that into account generally,” he said. “But that does not need to affect the specific story assignments.”
Read more at the New York Times.
Paywall for UK Times
There will be multiple ways of paying for the content on The Times. Readers will be asked to pay £1 for the first 30 days of access to the site, and then £2 a week from there on in. You'll also be able to pick up a 24 hour pass for £1 a pop.
Rupert Murdoch, owner of The Times umbrella company News International, believes that the higher quality of reportage on the site will retain enough users to become far more profitable than their current model.
Read more here.