For the first time, more than half (53%) of online Americans are listening to Internet radio, according to new data released this week by Edison Research. Some 27% are listening to streaming audio from live radio stations, both local and outside, while 18% are listening to on-demand services, which involve paying a subscription for access to music libraries. Time spent listening to online radio is clearly increasing, with 67% of Internet radio listeners saying they are listening to the medium more than they were a year ago, and 32% saying they are listening “a lot” more.
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